Google Increases the Price of YouTube TV Online Service
Alphabet Inc.’s Google is increasing the price of its YouTube TV online service for its new customers as it adds channels from Time Warner Inc.’s Turner, National Basketball League, and Major League Baseball, according to the company.
After launching YouTube TV last April, Google is raising its pricing from $35 per month to $40 per month.
The company is expanding its offering as its rivals, such as Sling TV from Dish Network Corp., AT&T’s DirectTV Now, and Hulu, are competing to gain the growing number of viewers who are quitting their cable subscriptions to watch their favorite shows online.
Last year, the four biggest cable and satellite companies lost 1.5 million pay TV consumers.
As of now, DirectTV Now has over 2 million subscribers, AT&T stated. However, YouTube TV, Sling TV, and Hulu did not disclose how many subscribers they have, but according to the estimation of a research firm, they have 350,000, 2.1 million, and 500,000 subscribers respectively.
According to YouTube TV’s director of content partnerships, Heather Moosnick, Google is hoping that its strong sports offering would help gain more subscribers.
“Sports is really one of the key offerings that a millennial would be willing to pay for a live TV service,” stated Moosnick.
The new pricing of YouTube TV will be implemented for the new users who will sign up after March 13.
Google Will Block Intrusive Ads
Google will now start blocking intrusive ads on Thursday within its browser, Chrome, from desktop and smartphones.
The change, which the company announced last June, will see the dominant browser that is used by over 56 percent of internet users block some of the most disturbing ads, such as full-page prestitial ads, flashing animated ads, and auto-playing video ads.
“A big source of frustration is annoying ads: video ads that play at full blast or giant pop-ups where you can’t seem to find the exit icon,” the vice president of Chrome, Rahul Roy-Chowdhury, stated.
“These ads are designed to be disruptive and often stand in the way of people using their browsers for their intended purpose — connecting them to content and information. It’s clear that annoying ads degrade what we all love about the web.”
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Peter Blake | February 15, 2018